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GPCR Biology

G-Protein Coupled Receptors (GPCRs) are one of the largest receptor families in the genome and are essential for the healthy function of nearly every organ in the body. GPCRs are also important targets for therapeutic drugs. Increase your understanding of drug effects and GPCR biology with bright fluorescent assays in living cells.

With our GPCR Assays in Living Cells, you can:

  • Detect kinetic Gs, Gi, and Gq mediated responses in living cells
  • Measure arrestin recruitment
  • Combine multiple assays in the same cell population
  • Express sensors and run assays in disease relevant cell types
  • Detect fluorescence on imaging systems or automated plate readers (Z’ > 0.8)
  • Quantify agonist bias
  • De-orphanize receptors

Detecting Gs

Detect Gs mediated cAMP fluctuations with the cADDis cAMP assay.

Detecting Gi

Our cADDis cAMP sensor can be also used to detect Gi mediated responses.

Detecting Gq

Detect Gq mediated responses using R-GECO Ca2+, DAG, and PIP2 assays.

Detecting β-Arrestin

Fluorescent Borealis arrestin assays to detect arrestin recruitment at specific GPCRs.

Measuring GPCR Signaling Kinetics

See the Assay Guidance Manual chapter from NIH NCATS:

Express GPCRs with BacMam

We have a growing catalog of GPCRs packaged in a modified Baculovirus vector, BacMam. BacMam transduction is a low-cost, effective method to express GPCRs in your cells of interest, including in primary and iPSC derived cells. See low cell-to-cell variability in expression, get consistent results from experiment to experiment, and titrate expression to your desired level. For more information and a current list of available receptors please see our GPCRs page.

Continuous Multiplex Measurements

Red fluorescent DAG sensor multiplexed with cADDis, a green fluorescent cAMP sensor, indicates Gs & Gq signaling via a calcitonin receptor.


Combine our red and green sensors in the same cells to measure multiple analytes simultaneously. Simply add both sensors to the transduction mix. Measure two signals, examine ligand bias, deorphanize GPCRs, and look for off-target GPCR activation.

Assays in Primary Cultures or iPSCs

Detect GPCR mediated responses in cells relevant to your disease, drug target, or biology of interest. Our BacMam-packaged sensors have been used in neurons, cardiomyoctes, islets, and many more primary and iPSC derived cells. Examples can be found on our Scientific Publications page. Alternate promoters or viral vectors are available by request. Pictured, at right, are the cADDis cAMP Assay in primary striatal neurons and the Red GECO calcium assay in nCardia’s Cor.4u cardiomyocytes.

Simple Protocol

We strive to create simple protocols with minimal liquid handling. Cell lysis, IBMX, enzymes, and co-factors are not necessary for these assays. Add our sensors to your cells, incubate, add drug, and measure fluorescent changes.

Read more on each of our specific GPCR Assays and receptors:

Shop Other Assay Kits by Category

Recent Publications

GPCR Assay References
cADDis cAMP Assay References
DAG Assay References